Creativity, Inc. (The Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Ed Catmull, co-founder and longtime president of Pixar, updates and expands his 2014 New York Times bestseller on creative leadership. The book reflects on the management principles that built Pixar's culture and what Catmull learned over nine years that enabled Pixar to maintain its creative culture while continuing to evolve. For nearly thirty years, Pixar has dominated animation, producing films including the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have set box-office records and earned eighteen Academy Awards. Catmull reveals the ideals and techniques behind Pixar's success, tracing his journey from a young man with a dream to make the first computer-animated movie, through his Ph.D. work and partnership with George Lucas, to founding Pixar with Steve Jobs and John Lasseter in 1986. Toy Story's 1995 release changed animation, followed by twenty-five more films. The book outlines philosophies that protect the creative process, including principles about team quality, risk-taking, error prevention, and communication structures. This expanded edition includes a new introduction, two entirely new chapters, four new chapter postscripts, and updates throughout, exploring how pursuing excellence functions as an ongoing, full-time commitment.