Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Name: Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Price: 16.99 USD
Availability: InStock
Rating: 4.6 (5551 reviews)
Author: Yvon Chouinard

by Yvon Chouinard

Memoir Business

4.6 (5,551)

4.6 stars from 5,551 reviews. One of the highest rated Memoir books we track.

260 pages~4.3 hr readPublished by Penguin (Non-Classics)Published 2005-01-01

$16.99At peak price

Last checked: May 22, 2026

Price history: $1.99 – $16.99

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Price range: $1.99 – $16.99

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Perfect for you if...

You're building a business and want to know how to make money without compromising your values.
You're drawn to outdoor culture and want to understand how one person shaped an entire industry.
You're curious about entrepreneurship that prioritises environmental responsibility over pure profit.

Maybe not for you if...

You're looking for a conventional business playbook full of growth hacks and quarterly targets.
You want a climber's memoir focused mainly on expeditions and technical climbing stories.
You're sceptical that profitable companies can genuinely care about sustainability.

About this book

This 10th anniversary edition presents Yvon Chouinard's autobiography. Chouinard, a climber, businessman, and environmentalist, founded Patagonia, Inc. The book chronicles his path from his youth as the son of a French Canadian handyman through his climbing expeditions, which informed his innovative designs for climbing equipment. Chouinard describes how he built Patagonia into one of the most respected and environmentally responsible companies. The narrative explores the persistence and courage required to integrate doing good and pursuing grand adventures into the core of his business operations. The book is intended for entrepreneurs and outdoor enthusiasts.

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Price History

Kindle price over time. Green zones = periods when the book was free.

$1.99 – $16.99

Price has dropped 5 times over the last 6 years. Goes on sale roughly every 499 days. Typically stays discounted for 2 days.

Sales Rank

Amazon sales rank: lower number = better selling book. #1 is the bestseller.

Currently #8,549 in the Kindle store — a top-10K bestseller. Sales have softened 58% recently.

Rating & Reviews

Purple line = star rating over time. Blue area = total review count growth.

Currently 4.6★ from 5,551 reviews

Gaining approximately 27 new reviews per month. Steady word of mouth growth. Rating has remained stable at 4.6 over the tracking period.

Sale Prediction

Actual Predicted

This book goes on sale roughly every 499 days. Next drop estimated in about 70 weeks. Typical discount: 88% off.

Prices shown in USD from Amazon US. We continuously pull new data to improve tracking. If dates look old, it usually means there has been no significant change since the last data point.