You Don't Have to Be a Shark: Creating Your Own Success

Robert Herjavec, known as the "Nice Shark" on ABC's Emmy Award-winning show Shark Tank, presents a business book about persuasion and success. Herjavec challenges the assumption that effective sales requires a unique personality or aggressive attitude. His honest and genuine approach to selling has distinguished him from competitors and contributed to his wealth in the hundreds of millions of dollars. The book teaches readers how to sell themselves in both personal and professional contexts. Herjavec argues that great salespeople are developed rather than born, and that success requires the ability to communicate with others, position oneself effectively, and present oneself appropriately. The book combines anecdotes and observations with practical advice, delivered in a conversational tone. A Wall Street Journal Bestseller.