Brand It Like Serhant: Stand Out From the Crowd, Build Your Following, and Earn More Money

Ryan Serhant shares his three-step strategy for building a brand from the ground up. Brand It Like Serhant outlines the approach that transformed Serhant from a broker into the founder of SERHANT., described as the most recognized real estate brand in the world. The method applies across professions—whether you work in real estate, hair styling, contracting, or other fields—with the goal of generating leads and becoming the first person clients think of when they need your services. Phase One focuses on discovering your core identity, including your brand statement, visual elements like fonts and colors, and photography approach. Phase Two covers creating consistent content by understanding social platforms and selecting the right channels for your work. Phase Three involves sharing your achievements, leveraging growth, and reaching your full potential. The book includes interviews with Gary Vaynerchuk, Rebecca Minkoff, and Mark Manson, along with worksheets and a case study following one person's progress through each phase. Serhant's guide provides actionable steps to build an authentic brand by becoming known for what you choose to be known for.