Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

Building a StoryBrand 2.0 presents Donald Miller's StoryBrand framework, a method for clarifying business messaging to help customers understand what you offer. The original Building a StoryBrand has been used by over one million business leaders to grow their businesses. This fully revised and updated edition provides enhanced teaching on seven universal story elements and introduces new tools to improve brand messaging effectiveness. In today's environment of constant distractions, business owners struggle to reach customers with unclear messages. Without a distinct, clear message, customers won't understand your value or engage with your brand. The StoryBrand framework is a proven process that has helped thousands of companies engage existing customers and gain competitive advantage. The framework applies to various contexts—from marketing directors at large corporations to small business owners, politicians, and other leaders—transforming how you communicate who you are, what you do, and your unique value.