Decisive: How to Make Better Choices in Life and Work

Decisive: How to Make Better Choices in Life and Work

by Chip Heath

4.5 (2,391)

4.5 stars from 2,391 reviews. Top 76% of Self Help books we track.

336 pages~5.6 hr readPublished by CurrencyPublished 2013-01-01

$1.99Deal88% off peak

Last checked: Jun 8, 2026

Price history: $1.99 $16.99

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Fans of these authors will like this...

  • Daniel Kahneman
  • James Clear
  • Malcolm Gladwell

Fans of these books will like this...

  • Thinking, Fast and Slow
  • Atomic Habits
  • Switch

Perfect for you if...

  • You struggle with overthinking major life choices and want a framework that cuts through the noise.
  • You manage teams and need practical tools for making decisions without office politics derailing everything.
  • You loved Switch and Made to Stick, and want the same readable, research-backed approach applied to decision-making.

Maybe not for you if...

  • You prefer self-help that promises quick fixes without the psychological groundwork.
  • You're looking for memoir-style inspiration rather than structured methodology.
  • You want deep academic analysis; this trades some rigour for accessibility.

About this book

Chip Heath and Dan Heath, authors of Switch and Made to Stick, examine how to make better decisions in work and personal life. Research in psychology shows that decision-making is compromised by various biases and irrationalities: overconfidence, seeking information that confirms existing views while dismissing contradictory evidence, and distraction by short-term emotions. Awareness of these flaws alone does not solve the problem. Based on extensive study of decision-making literature, the Heaths present a four-step process designed to counteract these biases. The book uses examples ranging from a rock star's decision-making approach to a CEO's failed acquisition, along with practical strategies for resolving personal decisions. The book addresses how to stop endlessly second-guessing decisions, make group decisions without destructive politics, and recognize opportunities to change course. It offers strategies and practical tools for making better choices.

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Price History

Kindle price over time. Green zones = periods when the book was free.

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Free$8.49$16.99Mar '20Apr '23Dec '23Feb '26
$1.99$16.99

Currently on sale at $1.99 — 88% off peak. Price has dropped 15 times over the last 6 years. Goes on sale roughly every 157 days.

Sales Rank

Amazon sales rank: lower number = better selling book. #1 is the bestseller.

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#2,891#168,488#334,084Apr '18Apr '23Aug '25Apr '26

Currently around #154K in the Kindle store — a niche title.

Rating & Reviews

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4.0★4.5★5.0★Jun '23Feb '24Nov '24Mar '26RatingReviews

Currently 4.5★ from 2,391 reviews

Gaining approximately 8 new reviews per month. Rating has remained stable at 4.5 over the tracking period.

Sale Prediction

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Free$8.49$16.99Mar '20Apr '23Dec '23Feb '26PredictedJun '26

Actual Predicted

This book is currently discounted at $1.99. It typically returns to around $16.99.

Prices shown in USD from Amazon US. We continuously pull new data to improve tracking. If dates look old, it usually means there has been no significant change since the last data point.

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Chip Heath

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