Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation

In Disrupt You!, Jay Samit, a digital media expert who has launched, grown, and sold start-ups and Fortune 500 companies, describes methods he has used to invent new markets and expand established businesses. Samit argues that in today's volatile business landscape, adaptability and creativity are essential, and that the traditional model of learning one set of job skills and climbing a career ladder no longer applies. Entrepreneurs with promising ideas often struggle to secure venture capital funding, yet business leaders must anticipate change to create their own opportunities for success. Samit has led businesses across ecommerce, digital video, social media, mobile communications, and software, guiding them through economic challenges and transformation. He reveals how strategies that help companies succeed can be applied at an individual level to achieve success and prosperity without outside investment. Drawing on his own experience and examples from innovators and disruptive businesses—including Richard Branson, Steve Jobs, Elon Musk, YouTube, Cirque du Soleil, Odor Eaters, Iams, and Silly Putty—Samit demonstrates how personal transformation can yield entrepreneurial and professional rewards. The book offers advice for those with big ideas, those seeking to break through obstacles, and those concerned about becoming irrelevant in an era of technological change.