Likeable Badass: How Women Get the Success They Deserve

Behavioral scientist and psychologist Alison Fragale draws on decades of research, speaking engagements, and mentorship to address recurring questions from women at all career stages: How can women balance kindness and competence in the workplace? How can they earn recognition for their work, negotiate effectively, and manage office dynamics while maintaining peer goodwill? Fragale's investigation reveals that many workplace challenges women face stem from status—how others perceive them. Degrees, titles, and paychecks alone cannot raise a woman's workplace standing unless they shift others' perceptions of her. Fragale argues that women can change how they are seen by developing a reputation as a "likeable badass," cultivating perceptions of both warmth and assertiveness. This approach can lead to greater influence, better opportunities, and career fulfillment. The book combines behavioral science research with practical strategies and stories from diverse women, offering evidence-based advice alongside actionable tips and humor for women, their allies, and anyone seeking to advance their career.