McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire

Name: McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire
Price: 2.99 USD
Availability: InStock
Rating: 4.2 (140 reviews)
Author: Jeffrey Rothfeder

by Jeffrey Rothfeder

Biography Memoir Business

4.2 (140)

4.2 stars from 140 reviews

$2.99Deal79% off peak

Last checked: Jul 5, 2026

Price history: $1.99 – $13.99

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Price range: $1.99 – $13.99

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Perfect for you if...

You're fascinated by how everyday products became household names and want the real story behind the brand.
You enjoy business history that reads like a good story rather than a textbook.
You're curious about family-run companies that have stayed independent and idiosyncratic for generations.

Maybe not for you if...

You want a cookbook or recipes. This is history, not cooking instructions.
You're looking for a quick business playbook. This is a narrative deep dive into one specific company.
You prefer fast-paced thrillers. This moves at the pace of thoughtful historical research.

About this book

McIlhenny's Gold traces how a Louisiana family built the Tabasco empire from a simple beginning: peppers planted on an isolated Gulf of Mexico island. The book documents how this secretive family business grew to produce one of the world's most recognizable products. The narrative covers the company's continuing success as a private enterprise, the history of the Tabasco product itself, and examines consumer interest in extremely spicy foods. The book appeals to both Tabasco enthusiasts and those interested in business history.

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Price History

Kindle price over time. Green zones = periods when the book was free.

$1.99 – $13.99

Currently on sale at $2.99 — 79% off peak. Price has dropped 21 times over the last 6 years. Goes on sale roughly every 43 days.

Sales Rank

Amazon sales rank: lower number = better selling book. #1 is the bestseller.

Currently around #198K in the Kindle store — a niche title.

Rating & Reviews

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Currently 4.2★ from 140 reviews

Review activity has been quiet recently. Rating has remained stable at 4.2 over the tracking period.

Sale Prediction

Actual Predicted

This book is currently discounted at $2.99. It typically returns to around $13.99.

Prices shown in USD from Amazon US. We continuously pull new data to improve tracking. If dates look old, it usually means there has been no significant change since the last data point.