Purple Cow, New Edition: Transform Your Business by Being Remarkable

Name: Purple Cow, New Edition: Transform Your Business by Being Remarkable
Price: 1.99 USD
Availability: InStock
Rating: 4.4 (3887 reviews)
Author: Seth Godin

by Seth Godin

Self Help Business

4.4 (3,887)

4.4 stars from 3,887 reviews. Top 61% of Self Help books we track.

$1.99Deal87% off peak

Last checked: Jun 12, 2026

Price history: $1.99 – $14.99

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Price range: $1.99 – $14.99

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Seth Godin
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Perfect for you if...

You're building or marketing something and suspect your messaging strategy won't matter if the product itself is forgettable.
You run a small business or startup and need practical permission to take bigger creative risks instead of copying competitors.
You create anything (products, writing, services) and want to understand why some things spread while most things disappear.

Maybe not for you if...

You're looking for step-by-step tactical marketing tactics like ad copy templates or social media schedules.
You work in an industry where differentiation genuinely isn't possible and you need to compete on price alone.
You prefer dense case studies with hard numbers over provocative ideas and thought experiments.

About this book

Purple Cow presents Godin's argument that businesses must be remarkable or risk becoming invisible. First published in 2003 and revised in 2009, the book uses examples from companies including Starbucks, JetBlue, Krispy Kreme, and Apple to explore how to create products worth marketing and rethink what marketing communicates about a product. Godin's work has been translated into 36 languages and reached millions of readers globally. The book addresses writers, marketers, advertisers, entrepreneurs, makers, product managers, and others seeking to share their work in an increasingly competitive environment.

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Price History

Kindle price over time. Green zones = periods when the book was free.

$1.99 – $14.99

Currently on sale at $1.99 — 87% off peak. Price has dropped 22 times over the last 6 years. Goes on sale roughly every 99 days. Typically stays discounted for 6 days.

Sales Rank

Amazon sales rank: lower number = better selling book. #1 is the bestseller.

Currently around #12K in the Kindle store — a steady mid-list seller.

Rating & Reviews

Purple line = star rating over time. Blue area = total review count growth.

Currently 4.4★ from 3,887 reviews

Gaining approximately 14 new reviews per month. Rating has remained stable at 4.4 over the tracking period.

Sale Prediction

Actual Predicted

This book is currently discounted at $1.99. It typically returns to around $14.99.

Prices shown in USD from Amazon US. We continuously pull new data to improve tracking. If dates look old, it usually means there has been no significant change since the last data point.