Sell the Feeling: The 6-Step System that Drives People to Do Business with You

Sell the Feeling presents a six-step system designed for salespeople, advisors, and professionals who want to attract more clients, customers, or repeat business. The book's central premise is that people make purchasing decisions based on feelings rather than logic alone. It explains how to evoke the emotional responses that motivate people to do business. Written as an entertaining story and illustrated with cartoons, the book addresses a common challenge: many professionals struggle with negative emotions and attitudes about selling itself. Sell the Feeling teaches readers how to understand their buyers' psychology while also improving their own approach to selling—what the book calls mastering the "inner game" of selling. The system is presented as simple in approach and applicable to professionals across various fields, including those who don't identify as salespeople.