Start with Why 15th Anniversary Edition: How Great Leaders Inspire Everyone to Take Action

Start with Why 15th Anniversary Edition: How Great Leaders Inspire Everyone to Take Action

by Simon Sinek

4.6 (24,863)

4.6 stars from 24,863 reviews. One of the highest rated Self Help books we track.

273 pages~4.6 hr readPublished by PortfolioPublished 2025-05-13

$12.99At peak price

Last checked: Sep 22, 2025

Must ReadHighly rated with thousands of reviews. A proven favourite.
Price history: $2.99 $12.99

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Fans of these authors will like this...

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Fans of these books will like this...

  • Good to Great
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Perfect for you if...

  • You're building something (a business, team, or movement) and want to know why people actually care about it beyond the surface pitch.
  • You've read plenty of leadership advice but feel like something's missing. the fundamental piece that connects inspiration to action.
  • You're curious about the psychology behind why some ideas spread wildly whilst others fizzle, even when they're objectively better.

Maybe not for you if...

  • You prefer dense, academic frameworks with footnotes. This is a straightforward concept book, not a research tome.
  • You're sceptical of any business advice that reduces human behaviour to a single principle. Sinek's model is elegant but not universally applicable.
  • You want tactics and step-by-step implementation guides. This is about clarifying your deeper purpose, not operational checklists.

About this book

Simon Sinek's global bestseller examines why some people and organizations are more innovative, influential, and profitable than others. The book argues that the answer lies in understanding WHY—the fundamental motivation behind actions and decisions. Sinek uses examples of leaders including Martin Luther King Jr., Steve Jobs, and the Wright Brothers to demonstrate that people commit to ideas, movements, products, and services only when they grasp the WHY behind them. This 15th anniversary edition includes a new foreword and updated content addressing contemporary challenges, such as maintaining one's WHY in a social media-focused world. The book presents the concept that understanding and communicating purpose is central to inspiring others and leading effectively.

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Price History

Kindle price over time. Green zones = periods when the book was free.

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Free$6.50$12.99Jun '25Sep '25Sep '25
$2.99$12.99

Price has dropped 1 time over the last 4 months.

Sales Rank

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#229#218,747#437,265Jun '25Oct '25Dec '25Apr '26

Currently around #13K in the Kindle store — a steady mid-list seller.

Rating & Reviews

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4.0★4.5★5.0★Jul '25Nov '25Feb '26Apr '26RatingReviews

Currently 4.6★ from 24,863 reviews

Gaining approximately 75 new reviews per month. Steady word of mouth growth. Rating has remained stable at 4.6 over the tracking period.

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Free$6.50$12.99Jun '25Sep '25Sep '25PredictedSep '25

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