The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It —A Guide to Starting a Business in a Productive and Successful Way

Name: The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It —A Guide to Starting a Business in a Productive and Successful Way
Price: 10.99 USD
Availability: InStock
Rating: 4.6 (12845 reviews)
Author: Michael E. Gerber

by Michael E. Gerber

Self Help Business

4.6 (12,845)

4.6 stars from 12,845 reviews. One of the highest rated Self Help books we track.

292 pages~4.9 hr readPublished by Harper Business

$10.99Deal42% off peak

Last checked: Jun 5, 2026

Must ReadHighly rated with thousands of reviews. A proven favourite.

Price history: $1.99 – $18.99

While not the biggest discount we've seen for this book, it's still a great deal and we recommend grabbing it before price returns to its normal range.

Price range: $1.99 – $18.99

Buy on Amazon - $10.99

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Perfect for you if...

You're a solopreneur running yourself ragged doing everything, wondering why you're exhausted but the business isn't growing.
You're thinking about starting a business but want to understand the common pitfalls before you make costly mistakes.
You've built something that works when you're there, but falls apart the moment you step away.

Maybe not for you if...

You're already running a scaled, systematised business with professional management in place.
You prefer case studies and storytelling to frameworks and operational structure.
You're looking for quick tactical hacks rather than foundational business philosophy.

About this book

This revised and updated edition addresses common misconceptions about starting a business. Michael E. Gerber, drawing on experience as a small business consultant, explains how standard assumptions, expectations, and technical expertise can hinder business success. The book outlines the stages of business development—from entrepreneurial infancy through adolescent growth to mature entrepreneurial perspective—and applies franchising principles to any business model. A central focus is the distinction between working on your business versus working in your business. Gerber provides guidance for developing a business that operates productively and sustainably.

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Price History

Kindle price over time. Green zones = periods when the book was free.

$1.99 – $18.99

Currently on sale at $10.99 — 42% off peak. Price has dropped 9 times over the last 6 years. Goes on sale roughly every 241 days. Typically stays discounted for 2 days.

Sales Rank

Amazon sales rank: lower number = better selling book. #1 is the bestseller.

Currently around #12K in the Kindle store — a steady mid-list seller. Sales have softened 25% recently.

Rating & Reviews

Purple line = star rating over time. Blue area = total review count growth.

Currently 4.6★ from 12,845 reviews

Gaining approximately 80 new reviews per month. Steady word of mouth growth. Rating has dipped slightly from 4.7 to 4.6.

Sale Prediction

Actual Predicted

This book is currently discounted at $10.99. It typically returns to around $18.99.

Prices shown in USD from Amazon US. We continuously pull new data to improve tracking. If dates look old, it usually means there has been no significant change since the last data point.