The Long View: Career Strategies to Start Strong, Reach High, and Go Far

Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, presents a framework for navigating modern careers across three distinct stages. He argues that while colleges teach academic and technical skills, and resources exist for resume writing and interview preparation, these tactics alone are insufficient for long-term success. Fetherstonhaugh contends that professionals need robust, road-tested strategies combining traditional wisdom with contemporary context. The Long View outlines how to build 'fuel' at each career stage to create lasting success, offering new approaches to job searching, career building, and redefining work to include life satisfaction and happiness. The book includes practical exercises designed to help readers reassess their skills, manage their time, and expand their networks. It provides a framework for making difficult career decisions. Drawing on interviews with various professionals who share both successes and cautionary experiences, the book offers guidance for overcoming obstacles and making informed choices throughout a long career.