The Wisdom of the Bullfrog: Leadership Made Simple (But Not Easy)

The Wisdom of the Bullfrog: Leadership Made Simple (But Not Easy)

by Admiral William H. McRaven

4.8 (3,364)

4.8 stars from 3,364 reviews. Top 66% of Self Help books we track.


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Last checked: Jun 6, 2026

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Fans of these authors will like this...

  • James Mattis
  • Angela Duckworth
  • Simon Sinek

Fans of these books will like this...

  • Make Your Bed
  • Extreme Ownership
  • Grit

Perfect for you if...

  • You're in a management role and want concrete, hard-won wisdom from someone who's actually led under impossible pressure.
  • You loved Make Your Bed and want more of McRaven's no-nonsense approach to doing difficult things well.
  • You're drawn to military memoirs and lessons but prefer short, focused chapters you can actually finish.

Maybe not for you if...

  • You're looking for a self-help book that promises quick fixes or motivational platitudes.
  • You prefer narrative-driven memoirs with detailed storytelling over distilled leadership principles.
  • You're sceptical of military approaches to leadership and want perspectives from other sectors.

About this book

Admiral William H. McRaven draws on four decades as a Navy SEAL to offer leadership lessons and advice. The title "Bullfrog" refers to the Navy SEAL with the longest active duty service—an honor McRaven received in 2011 when he took charge of the United States Special Operations Command. After retiring in 2014 with 37 years of service, he served as Chancellor to the University of Texas System, overseeing 230,000 students and 100,000 faculty and health care workers. Throughout his career, McRaven commanded at every level of the special operations community and dealt with major operations including the capture of Saddam Hussein, the rescue of Captain Phillips, and the raid for Osama bin Laden. This book draws on these experiences alongside crisis situations, management challenges, organizational transitions, and ethical dilemmas to present leadership lessons learned over forty years of service. Each chapter offers a parable with insights on specific leadership traits needed to perform at the highest level.

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Kindle price over time. Green zones = periods when the book was free.

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Free$6.50$12.99Aug '22Nov '23Jun '24Jun '26
$2.99$12.99

Currently on sale at $1.99 — 85% off peak. Price has dropped 12 times over the last 4 years. Goes on sale roughly every 96 days.

Sales Rank

Amazon sales rank: lower number = better selling book. #1 is the bestseller.

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#365#1,887,149#3,773,932Dec '22Oct '23Apr '24May '26

Currently #3,862 in the Kindle store — a top-10K bestseller.

Rating & Reviews

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4.0★4.5★5.0★May '23Aug '23Feb '24May '26RatingReviews

Currently 4.8★ from 3,364 reviews

Gaining approximately 83 new reviews per month. Steady word of mouth growth. Rating has remained stable at 4.8 over the tracking period.

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Free$6.50$12.99Aug '22Nov '23Jun '24Jun '26PredictedJun '26

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This book is currently discounted at $1.99. It typically returns to around $12.99.

Prices shown in USD from Amazon US. We continuously pull new data to improve tracking. If dates look old, it usually means there has been no significant change since the last data point.

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Admiral William H. McRaven

1 book on Vagrant Press

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