Tiny Habits: The Small Changes That Change Everything

Tiny Habits: The Small Changes That Change Everything

by BJ Fogg, PhD

4.6 (7,309)

4.6 stars from 7,309 reviews. One of the highest rated Self Help books we track.

320 pages~5.3 hr readPublished by Houghton Mifflin HarcourtPublished 2019-01-01

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Last checked: Jun 14, 2026

Price history: $1.99 $14.99

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Fans of these authors will like this...

  • James Clear
  • Charles Duhigg
  • Chip Heath

Fans of these books will like this...

  • Atomic Habits
  • The Power of Habit
  • Switch: How to Change Things When Change Is Hard

Perfect for you if...

  • You're tired of motivation-based systems that work for three weeks then collapse because you've set the bar too high.
  • You've read Atomic Habits but want something more emotionally grounded that celebrates wins instead of punishing you for slip-ups.
  • You want a practical framework you can start today—not a theoretical deep-dive that sits on your shelf.

Maybe not for you if...

  • You thrive on aggressive goal-setting and don't need emotional reinforcement to stay disciplined.
  • You're looking for quick-fix life hacks rather than a serious behaviour-change methodology.
  • You prefer narrative-driven self-help books over step-by-step systems and frameworks.

About this book

BJ Fogg, a habit expert from Stanford University, presents a method for building habits quickly and easily. The book draws on twenty years of research and Fogg's experience coaching over 40,000 people to explain how habit formation works. The core of Fogg's approach is the B=MAP Framework, a model that explains human behavior. The method emphasizes starting with small changes and using positive emotions to reinforce new habits. Rather than focusing on failures, the approach teaches you to feel good about successes and celebrate small progress. The book provides step-by-step techniques for building good habits and breaking bad ones. It addresses common goals including weight loss, stress reduction, better sleep, and increased productivity. The key principle is that starting small is the foundation for achieving larger objectives, with lasting behavior change driven by self-reinforcement and positive emotion rather than guilt or shame.

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Price History

Kindle price over time. Green zones = periods when the book was free.

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Free$7.50$14.99Mar '20Oct '22Nov '23Feb '26
$1.99$14.99

Currently on sale at $2.99 — 80% off peak. Price has dropped 15 times over the last 6 years. Goes on sale roughly every 161 days.

Sales Rank

Amazon sales rank: lower number = better selling book. #1 is the bestseller.

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#34#60,618#121,201Feb '19Apr '22Oct '23Jun '26

Currently around #50K in the Kindle store — a steady mid-list seller. Sales have softened 144% recently.

Rating & Reviews

Purple line = star rating over time. Blue area = total review count growth.

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4.0★4.5★5.0★May '23Dec '23May '24May '26RatingReviews

Currently 4.6★ from 7,309 reviews

Gaining approximately 32 new reviews per month. Steady word of mouth growth. Rating has remained stable at 4.6 over the tracking period.

Sale Prediction

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Free$7.50$14.99Mar '20Oct '22Nov '23Feb '26PredictedJun '26

Actual Predicted

This book is currently discounted at $2.99. It typically returns to around $14.99.

Prices shown in USD from Amazon US. We continuously pull new data to improve tracking. If dates look old, it usually means there has been no significant change since the last data point.

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BJ Fogg, PhD

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