When I Say No, I Feel Guilty: How to Cope, Using the Skills of Systematic Assertive Therapy

When I Say No, I Feel Guilty: How to Cope, Using the Skills of Systematic Assertive Therapy

by Manuel J. Smith

4.4 (1,448)

4.4 stars from 1,448 reviews. Top 86% of Self Help books we track.

324 pages~5.4 hr readPublished by Bantam BooksPublished 1975-01-01

$8.99Near peak price

Last checked: Jun 2, 2026

Price history: $1.99 $9.99

While not the biggest discount we've seen for this book, it's still a great deal and we recommend grabbing it before price returns to its normal range.

Price range: $1.99 $9.99

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Perfect for you if...

  • You struggle to set boundaries with family or colleagues and end up resentful or exhausted from always giving in.
  • You feel guilty saying no, even when it's clearly in your best interest, and want concrete language to practice.
  • You've tried being assertive before but it felt rude or awkward, so you retreated back to people-pleasing.

Maybe not for you if...

  • You're looking for a book on confidence building or self-esteem work rather than specific, tactical conversation skills.
  • You prefer abstract psychology to practical dialogue examples and role-play scenarios.
  • You want to understand why you struggle with boundaries through deep introspection rather than learning what to actually say.

About this book

When I Say No, I Feel Guilty presents techniques for assertive behavior and setting boundaries in everyday interactions. The book addresses common situations where people struggle to advocate for themselves, such as dealing with family members, colleagues, and authority figures, as well as managing responses to criticism and praise. Manuel J. Smith, Ph.D., provides practical methods and sample dialogues for specific scenarios, including asking for a raise, handling interactions with children and in-laws, receiving feedback, managing difficult workplace relationships, and returning merchandise. The book aims to help readers establish healthy boundaries and take control of their lives through assertive communication skills.

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Price History

Kindle price over time. Green zones = periods when the book was free.

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Free$5.00$9.99Apr '20Dec '22Apr '24May '26
$1.99$9.99

Price has dropped 11 times over the last 6 years. Goes on sale roughly every 86 days. Typically stays discounted for 1 day.

Sales Rank

Amazon sales rank: lower number = better selling book. #1 is the bestseller.

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#10,136#181,899#353,661Apr '18Aug '23May '25Jun '26

Currently around #25K in the Kindle store — a steady mid-list seller. Climbing the charts — 24% improvement recently.

Rating & Reviews

Purple line = star rating over time. Blue area = total review count growth.

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3.5★4.3★5.0★May '23Jan '24Sep '24Jan '26RatingReviews

Currently 4.4★ from 1,448 reviews

Gaining approximately 4 new reviews per month. Rating has remained stable at 4.4 over the tracking period.

Sale Prediction

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Free$5.00$9.99Apr '20Dec '22Apr '24May '26PredictedJun '26

Actual Predicted

This book goes on sale roughly every 86 days. Next drop estimated in about 12 weeks. Typical discount: 80% off.

Prices shown in USD from Amazon US. We continuously pull new data to improve tracking. If dates look old, it usually means there has been no significant change since the last data point.

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Manuel J. Smith

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