Bargaining for Advantage: Negotiation Strategies for Reasonable People

Bargaining for Advantage: Negotiation Strategies for Reasonable People

by G. Richard Shell

4.5 (922)

4.5 stars from 922 reviews. Top 91% of Self Help books we track.

290 pages~4.8 hr readPublished by Penguin (Non-Classics)Published 1999-01-01

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Last checked: Jun 8, 2026

Price history: $2.99 $14.99

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Fans of these authors will like this...

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Perfect for you if...

  • You're in a job where you regularly sit across from someone and need to reach an agreement without burning bridges or leaving money on the table.
  • You've walked away from negotiations feeling like you got a raw deal and want a framework that actually works instead of motivational platitudes.
  • You negotiate across cultures or genders and have noticed things go sideways in ways you don't fully understand.

Maybe not for you if...

  • You're looking for aggressive tactics to dominate the other person or squeeze out every last penny regardless of the relationship.
  • You prefer pure theory over practical examples and step-by-step approaches.
  • You negotiate so rarely that mastering this skill isn't worth your time right now.

About this book

A fully revised and updated edition of a guide to negotiation strategies for use in all areas of life. As director of the Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, lawyers, administrators, and professionals negotiation techniques. In this third edition, he presents a systematic, step-by-step approach centered on negotiating as yourself rather than adopting a different persona. Shell combines stories about negotiators including J. P. Morgan and Mahatma Gandhi with bargaining advice based on current research in negotiation and neuroscience. The updated edition includes an "Negotiation I.Q." test to identify your negotiation strengths, a new chapter on strategies for situations with limited bargaining power or deadlock, guidance on online negotiation, and research on how gender and cultural differences affect negotiations and relationship management.

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Kindle price over time. Green zones = periods when the book was free.

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Free$7.50$14.99Apr '20Oct '22Feb '24Jun '26
$2.99$14.99

Currently on sale at $1.99 — 87% off peak. Price has dropped 21 times over the last 6 years. Goes on sale roughly every 99 days. Typically stays discounted for 109 days.

Sales Rank

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#8,431#167,989#327,546Apr '18Mar '24May '25Jun '26

Currently around #157K in the Kindle store — a niche title. Climbing the charts — 39% improvement recently.

Rating & Reviews

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4.0★4.5★5.0★May '23Apr '24Jun '25Apr '26RatingReviews

Currently 4.5★ from 922 reviews

Gaining approximately 4 new reviews per month. Rating has remained stable at 4.5 over the tracking period.

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Free$7.50$14.99Apr '20Oct '22Feb '24Jun '26PredictedJun '26

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This book is currently discounted at $1.99. It typically returns to around $14.99.

Prices shown in USD from Amazon US. We continuously pull new data to improve tracking. If dates look old, it usually means there has been no significant change since the last data point.

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G. Richard Shell

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