Being Strategic: Plan for Success; Out-think Your Competitors; Stay Ahead of Change 1st Edition,

A step-by-step guide for developing strategic thoughts and actions applicable to business and life. Being Strategic addresses the gap between discussing strategy and actually implementing it to accomplish goals. The book explains what strategy is, why it matters, and how to practice it through six key steps: clarify the problem you're solving, determine your starting point, envision your desired future outcome, identify obstacles in your path, outline core strategies and tactics for implementation, and re-evaluate as conditions change. Andersen frames her approach around the story of thirteenth-century Welsh nobles building an actual castle, and includes dozens of real-life examples from her consulting practice. The book offers a complete course in turning around a business or life.