Bull!: A History of the Boom and Bust, 1982–2004

Bull!: A History of the Boom and Bust, 1982–2004

by Maggie Mahar

4.4 (265)

4.4 stars from 265 reviews


$2.99KU80% off peak

Last checked: Jul 13, 2026

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Fans of these authors will like this...

  • Michael Lewis
  • Sebastian Mallaby
  • John Bogle

Fans of these books will like this...

  • The Big Short
  • A Man for All Markets
  • Too Big to Fail

Perfect for you if...

  • You want to understand market cycles without the jargon. Mahar interviews the actual players who shaped the boom and explains their logic.
  • You're curious why the 2000s crash happened and what warning signs you might have missed. This book decodes the whole cycle.
  • You're an investor who remembers the '80s and '90s and wants a sharp narrative account of what you lived through.

Maybe not for you if...

  • You prefer dense academic finance writing with lots of equations. This is narrative history, not a maths textbook.
  • You think the market is perfectly efficient and nothing can be learned from past cycles. Mahar explicitly argues against that view.
  • You're looking for a quick tips-and-tricks investing guide. This is a long historical reckoning with how things actually unfolded.

About this book

Bull!: A History of the Boom and Bust, 1982–2004 examines the financial cycles that today's investors should understand. Beginning in 1982 when the Dow stood below 1000, the market rose rapidly until peaking above 11,000 in the early 2000s. Journalist and financial reporter Maggie Mahar provides the first comprehensive account of this seventeen-year bull market. Drawing on interviews and access to major analysts, market observers, and fund managers, the book presents an inside look at this period of growth. It features prominent figures including Abby Joseph Cohen, Mary Meeker, Henry Blodget, and Alan Greenspan. Through historical perspective, Mahar explains what happened during this cycle and why, documenting the excesses that characterized the era. The book offers individual investors data on positioning for future bull-market cycles and benchmarks for evaluating and selecting companies.

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Price History

Kindle price over time. Green zones = periods when the book was free.

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Free$7.50$14.99Apr '20Mar '24Apr '25Feb '26
$1.99$14.99

Currently on sale at $2.99 — 80% off peak. Price has dropped 21 times over the last 6 years. Goes on sale roughly every 102 days. Typically stays discounted for 51 days.

Sales Rank

Amazon sales rank: lower number = better selling book. #1 is the bestseller.

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#3,147#417,027#830,907Apr '18Jul '24Sep '25Jul '26

Currently around #302K in the Kindle store — a niche title.

Rating & Reviews

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3.5★4.3★5.0★Jul '23Aug '24Jun '25May '26RatingReviews

Currently 4.4★ from 265 reviews

Gaining approximately 2 new reviews per month. Rating has remained stable at 4.4 over the tracking period.

Sale Prediction

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Free$7.50$14.99Apr '20Mar '24Apr '25Feb '26PredictedJul '26

Actual Predicted

This book is currently discounted at $2.99. It typically returns to around $14.99.

Prices shown in USD from Amazon US. We continuously pull new data to improve tracking. If dates look old, it usually means there has been no significant change since the last data point.

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Maggie Mahar

1 book on Vagrant Press

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