Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires

Name: Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires
Price: 7.6 USD
Availability: InStock
Rating: 4.3 (150 reviews)
Author: David Aaker

by David Aaker

Nonfiction Business

4.3 (150)

4.3 stars from 150 reviews

190 pages~3.2 hr readPublished by Morgan James PublishingPublished 2018-01-01

$7.60Deal24% off peak

Last checked: Jun 3, 2026

Price history: $1.99 – $9.99

While not the biggest discount we've seen for this book, it's still a great deal and we recommend grabbing it before price returns to its normal range.

Price range: $1.99 – $9.99

Buy on Amazon - $7.60

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Perfect for you if...

You're a marketer or business leader struggling to cut through the noise and need your message to resonate with both your team and your audience.
You've got a strong strategic vision but keep falling flat when you try to communicate it, and you're ready to try something beyond the typical pitch deck.
You work in content, communications, or brand strategy and you want a practical playbook for crafting narratives that genuinely persuade, not just inform.

Maybe not for you if...

You're looking for creative writing techniques or narrative craft lessons. This is about strategic messaging, not fiction technique.
You prefer to work by gut instinct and skip the structured frameworks. This book leans on methodology and case study analysis.
You're after a deep philosophical exploration of storytelling. This is practical, actionable, and focused on business outcomes.

About this book

Stories are significantly more effective than facts at capturing attention, persuading audiences, being remembered, and inspiring involvement. Signature stories—intriguing, authentic, and involving narratives—apply the power of storytelling to communicate strategic messages. Marketing professionals navigating the digital revolution recognize that digital strategy centers on content, and content takes the form of stories. This book shows organizations how to incorporate storytelling into their strategic messaging and guides them to identify or develop signature stories and use them effectively over time. Each chapter includes case studies demonstrating how storytelling can energize readers, increase visibility, persuade audiences, and inspire action.

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We track price drops, sale patterns, and predict when this book will go on offer next.

Price History

Kindle price over time. Green zones = periods when the book was free.

$1.99 – $9.99

Price has dropped 44 times over the last 5 years. Goes on sale roughly every 41 days. Typically stays discounted for 92 days.

Sales Rank

Amazon sales rank: lower number = better selling book. #1 is the bestseller.

Currently around #700K in the Kindle store — a niche title.

Rating & Reviews

Purple line = star rating over time. Blue area = total review count growth.

Currently 4.3★ from 150 reviews

Gaining approximately 1 new review per month. Rating has remained stable at 4.3 over the tracking period.

Sale Prediction

Actual Predicted

Based on past patterns, a price drop could happen soon. It typically goes on sale every 41 days and the last drop was 102 days ago. Typical discount: 80% off.

Prices shown in USD from Amazon US. We continuously pull new data to improve tracking. If dates look old, it usually means there has been no significant change since the last data point.