Eat That Frog!, Fourth Edition: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time

Eat That Frog!, Fourth Edition: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time

by Brian Tracy

4.7 (14,294)

4.7 stars from 14,294 reviews. One of the highest rated Self Help books we track.

145 pages~2.4 hr readPublished by Berrett-Koehler Publishers, IncorporatedPublished 2025-01-01

$2.99Deal84% off peak

Last checked: Jun 17, 2026

Price history: $1.99 $18.95

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Fans of these authors will like this...

  • David Allen
  • Cal Newport
  • James Clear

Fans of these books will like this...

  • Getting Things Done
  • Deep Work
  • Atomic Habits

Perfect for you if...

  • You struggle to finish important work because smaller tasks keep derailing your day.
  • You've tried other productivity systems but nothing stuck because they felt too complicated.
  • You want practical, immediately actionable advice rather than theory or motivation.

Maybe not for you if...

  • You're looking for deep psychological insight into why you procrastinate rather than just how to stop.
  • You prefer detailed case studies and stories over numbered lists and frameworks.
  • You think time management books are inherently flawed because the real problem is systemic, not personal.

About this book

Eat That Frog! presents a personal productivity system built around a core principle: tackle your most challenging and important task first each day, making everything else easier. The book addresses the common problem of ending days feeling unproductive while major goals get delayed by distractions. Tracy's approach centers on 21 principles for stopping procrastination and taking control, including planning each day in advance, breaking overwhelming tasks into manageable pieces, upgrading key skills, identifying and eliminating constraints, and building momentum. The fourth edition includes new material: a chapter on forming new habits to rewire your brain for automatic productivity, four accelerators covering calendar organization, productivity, self-discipline, and task completion systems, and discussion and action guides in every chapter to apply insights immediately. The system emphasizes three core elements: decision, discipline, and determination. Throughout the book, practical action guides help readers transform overwhelm into achievement.

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Price History

Kindle price over time. Green zones = periods when the book was free.

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Free$9.47$18.95May '25Sep '25Oct '25Feb '26
$1.99$18.95

Currently on sale at $2.99 — 84% off peak. Price has dropped 8 times over the last 13 months. Goes on sale roughly every 46 days.

Sales Rank

Amazon sales rank: lower number = better selling book. #1 is the bestseller.

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#535#423,131#845,727Jul '25Nov '25Jan '26Jun '26

Currently around #47K in the Kindle store — a steady mid-list seller.

Rating & Reviews

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4.0★4.5★5.0★Oct '25Nov '25Feb '26May '26RatingReviews

Currently 4.7★ from 14,294 reviews

Gaining approximately 1,664 new reviews per month. Reader interest is surging. Rating has dipped slightly from 4.9 to 4.7.

Sale Prediction

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Free$9.47$18.95May '25Sep '25Oct '25Feb '26PredictedJun '26

Actual Predicted

This book is currently discounted at $2.99. It typically returns to around $18.95.

Prices shown in USD from Amazon US. We continuously pull new data to improve tracking. If dates look old, it usually means there has been no significant change since the last data point.

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Brian Tracy

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