Hello, My Name Is Awesome: How to Create Brand Names That Stick

Alexandra Watkins, a naming consultant, provides a guide to creating brand names for products and businesses. The book addresses the problem of poorly chosen names that lack memorability or effectiveness, using examples like Xobni, Svbtle, and Doostang. Watkins explains how to develop names that appeal to target markets and capture attention, versus those that confuse potential customers. She covers the elements that make names evocative and memorable while allowing for future growth, and identifies characteristics that make names forgettable. This revised second edition includes double the brainstorming tools and techniques, additional strategies for securing domain names, a new chapter on using creative names within office spaces, and new examples of successful and unsuccessful names. The book is written in an accessible style and requires no background in linguistics.