How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs

Based on the NPR podcast How I Built This with Guy Raz, this book draws on interviews with over 350 successful entrepreneurs to share insights on starting, launching, and building a business venture. The book features real stories of how entrepreneurs turned simple ideas into successful companies. Examples include a New Zealand soccer player who created shoes from unused wool (Allbirds), a former Buddhist monk who launched a mindfulness app (Headspace), and a sandwich cart vendor who built a multimillion-dollar business from leftover pita bread (Stacy's Pita Chips). Raz covers practical guidance for entrepreneurs at every stage: developing an initial idea, raising capital, hiring staff, competing in the market, and achieving profitability. The book is intended for anyone considering starting a business or interested in learning how successful entrepreneurs achieved their goals.