Number Go Up: Inside Crypto's Wild Rise and Staggering Fall

Number Go Up: Inside Crypto's Wild Rise and Staggering Fall

by Zeke Faux

4.6 (2,410)

4.6 stars from 2,410 reviews. Top 76% of Nonfiction books we track.

320 pages~5.3 hr readPublished by Crown Publishing Group, ThePublished 2023-01-01

$14.99At peak price

Last checked: May 26, 2026

Price history: $1.99 $14.99

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Fans of these authors will like this...

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Fans of these books will like this...

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Perfect for you if...

  • You want the inside story of crypto's collapse told by someone who actually chased down the key players and lived to tell it.
  • You're curious about how financial delusions happen at scale and what makes smart people believe obvious nonsense.
  • You enjoy narrative nonfiction that combines investigative journalism with wry humour and genuine jaw-dropping moments.

Maybe not for you if...

  • You're still convinced crypto is the future and see sceptics as jealous or ignorant.
  • You want a dry, technical breakdown of blockchain technology rather than a character-driven story.
  • You need optimistic, solutions-focused books and aren't interested in reading about grift and hubris.

About this book

Number Go Up chronicles the rise and fall of cryptocurrency through investigative reporting by Zeke Faux. The book examines how Sam Bankman-Fried and others in the crypto industry transformed digital assets into a multi-trillion-dollar phenomenon, despite widespread lack of understanding about how the technology actually worked. Faux's two-year investigation takes him across the globe. He visits a luxury resort in the Bahamas where Bankman-Fried discusses using his fortune for philanthropic purposes, attends an elite party in the Bahamas by purchasing a $20,000 digital image, and travels to El Salvador to observe the country's Bitcoin investment strategy. In the Philippines, Faux encounters a mobile game marketed as a poverty solution, and in Cambodia, he discovers a crypto-related human-trafficking operation. The narrative culminates in 2022 when the crypto bubble collapses, bringing readers into Bankman-Fried's penthouse as he faces arrest. The book is a finalist for the Edgar Award, Macavity Award, Porchlight Business Book Award, and SABEW Best in Business Book Award, and was named a best book of the year by The New York Times DealBook, The Washington Post, Los Angeles Times, Financial Times, and other publications.

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Price History

Kindle price over time. Green zones = periods when the book was free.

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Free$7.50$14.99Apr '23May '24Jun '25May '26
$1.99$14.99

Price has dropped 12 times over the last 3 years. Goes on sale roughly every 78 days. Typically stays discounted for 5 days.

Sales Rank

Amazon sales rank: lower number = better selling book. #1 is the bestseller.

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#69#155,760#311,451Jul '23Jan '24Jun '24Apr '26

Currently around #34K in the Kindle store — a steady mid-list seller. Sales have softened 154% recently.

Rating & Reviews

Purple line = star rating over time. Blue area = total review count growth.

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4.0★4.5★5.0★Oct '23Jan '24Apr '24Mar '26RatingReviews

Currently 4.6★ from 2,410 reviews

Gaining approximately 80 new reviews per month. Steady word of mouth growth. Rating has remained stable at 4.6 over the tracking period.

Sale Prediction

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Free$7.50$14.99Apr '23May '24Jun '25May '26PredictedMay '26

Actual Predicted

This book goes on sale roughly every 78 days. Next drop estimated in about 9 weeks. Typical discount: 87% off.

Prices shown in USD from Amazon US. We continuously pull new data to improve tracking. If dates look old, it usually means there has been no significant change since the last data point.

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Zeke Faux

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