Psycho-Cybernetics: Updated and Expanded (The Psycho-Cybernetics Series)

Psycho-Cybernetics: Updated and Expanded (The Psycho-Cybernetics Series)

by Maxwell Maltz

4.7 (3,106)

4.7 stars from 3,106 reviews. Top 69% of Nonfiction books we track.

270 pages~4.5 hr readPublished by Independently PublishedPublished 1960-01-01

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Last checked: Jun 17, 2026

Price history: $1.99 $14.99

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Fans of these authors will like this...

  • James Clear
  • Carol Dweck
  • Tony Robbins

Fans of these books will like this...

  • Atomic Habits
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Perfect for you if...

  • You struggle with self-doubt and want a practical system grounded in neuroscience rather than motivational platitudes.
  • You're an athlete, performer, or professional who uses visualisation and mental rehearsal to improve your craft.
  • You've hit a plateau in your life and suspect your own thinking patterns are holding you back.

Maybe not for you if...

  • You expect quick fixes or overnight transformation. Maltz's method requires sustained mental practice and patience.
  • You're looking for a narrative-driven book. This is dense, technical, and structured around principles rather than stories.
  • You're sceptical of 1960s psychology and need cutting-edge neuroscience. The science is older, though the principles hold up.

About this book

First published in 1960, Maxwell Maltz's Psycho-Cybernetics has reached over 30 million readers. This updated edition includes a new introduction and editorial commentary by Matt Furey, president of the Psycho-Cybernetics Foundation. The original text has been annotated and expanded to increase its relevance for modern readers. Maltz coined the term "Psycho-Cybernetics," derived from the Greek word for "a helmsman who steers his ship to port." The concept means steering your mind toward productive goals to achieve peace of mind. Maltz was the first to explain how self-image—a term he popularized—controls an individual's ability to achieve or fail at any goal. He developed techniques for improving and managing self-image, including visualization, mental rehearsal, and relaxation methods. These techniques have influenced motivational experts, sports psychologists, and self-help practitioners for over fifty years. The book presents teachings grounded in science and offers a framework for thinking and acting that produces measurable results.

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Price History

Kindle price over time. Green zones = periods when the book was free.

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Free$7.50$14.99Mar '20May '23May '24Mar '26
$1.99$14.99

Currently on sale at $1.99 — 87% off peak. Price has dropped 12 times over the last 6 years. Goes on sale roughly every 109 days. Typically stays discounted for 32 days.

Sales Rank

Amazon sales rank: lower number = better selling book. #1 is the bestseller.

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#2,420#33,708#64,995Apr '18Apr '23Jun '24Jun '26

Currently around #19K in the Kindle store — a steady mid-list seller. Climbing the charts — 20% improvement recently.

Rating & Reviews

Purple line = star rating over time. Blue area = total review count growth.

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4.0★4.5★5.0★May '23Dec '23Aug '24Jun '26RatingReviews

Currently 4.7★ from 3,106 reviews

Gaining approximately 36 new reviews per month. Steady word of mouth growth. Rating has remained stable at 4.7 over the tracking period.

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Free$7.50$14.99Mar '20May '23May '24Mar '26PredictedJun '26

Actual Predicted

This book is currently discounted at $1.99. It typically returns to around $14.99.

Prices shown in USD from Amazon US. We continuously pull new data to improve tracking. If dates look old, it usually means there has been no significant change since the last data point.

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Maxwell Maltz

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