The 100 Absolutely Unbreakable Laws of Business Success

The 100 Absolutely Unbreakable Laws of Business Success

by Brian Tracy

4.5 (154)

4.5 stars from 154 reviews


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Last checked: Jun 30, 2026

Price history: $1.99 $21.95

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Fans of these authors will like this...

  • Peter Drucker
  • Jim Collins
  • Stephen Covey

Fans of these books will like this...

  • Good to Great
  • The 7 Habits of Highly Effective People
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Perfect for you if...

  • You're building or running a business and want a practical framework for the decisions you make daily.
  • You've hit a plateau and suspect you're missing something fundamental about how success actually works.
  • You prefer actionable principles over motivational fluff. You want to know the rules before you break them.

Maybe not for you if...

  • You're looking for quick hacks or shortcuts. These are foundational principles, not overnight solutions.
  • You distrust generalised business advice. Tracy's framework assumes universal laws apply broadly, which won't sit well if you believe context always matters most.
  • You want a narrative or storytelling approach. This is a reference book structured around rules, not a page-turner.

About this book

In The 100 Absolutely Unbreakable Laws of Business Success, Brian Tracy presents a set of universal principles that underlie business success across enterprises of all sizes. Drawing on thirty years of experience, Tracy argues these are natural laws that work for virtually everyone without exception. Thousands of companies underperform or fail annually, and millions of individuals underachieve, often because they either violated or were unaware of these universal laws. Tracy organizes the 100 laws into nine categories: Life, Success, Business, Leadership, Money, Economics, Selling, Negotiating, and Time Management. For each law, Tracy identifies its source—whether rooted in science, nature, philosophy, experience, or common sense. He illustrates how each law functions through real-life anecdotes and examples, then provides specific questions, practical steps, and exercises readers can apply to their lives and work to pursue greater business success.

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Free$10.97$21.95May '21Sep '23Jul '24Jun '26
$1.99$21.95

Currently on sale at $4.99 — 77% off peak. Price has dropped 15 times over the last 5 years. Goes on sale roughly every 110 days.

Sales Rank

Amazon sales rank: lower number = better selling book. #1 is the bestseller.

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#64,168#704,931#1,345,693Apr '18Jul '25Oct '25Jun '26

Currently around #831K in the Kindle store — a niche title. Sales have softened 41% recently.

Rating & Reviews

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4.0★4.5★5.0★Jul '23Jun '24Sep '24Dec '25RatingReviews

Currently 4.5★ from 154 reviews

Gaining approximately 1 new review per month. Rating has remained stable at 4.5 over the tracking period.

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Free$10.97$21.95May '21Sep '23Jul '24Jun '26PredictedJun '26

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This book is currently discounted at $4.99. It typically returns to around $21.95.

Prices shown in USD from Amazon US. We continuously pull new data to improve tracking. If dates look old, it usually means there has been no significant change since the last data point.

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