The Category Creation Formula: Discover, Design, and Win New Market Categories

Name: The Category Creation Formula: Discover, Design, and Win New Market Categories
Price: 2.99 USD
Availability: InStock
Rating: 4.8 (14 reviews)
Author: Kevin Maney

by Kevin Maney

Nonfiction Business

4.8 (14)

$2.99Deal80% off peak

Last checked: Jul 7, 2026

Price history: $14.99 – $14.99

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Price range: $14.99 – $14.99

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Fans of these authors will like this...

Peter Thiel
Clayton Christensen
Geoffrey Moore

Fans of these books will like this...

Play Bigger
The Lean Startup
Crossing the Chasm

Perfect for you if...

You're an entrepreneur or founder wrestling with how to position something genuinely new in the market, not just a better version of what exists.
You lead a company that wants to create real value rather than compete in crowded spaces, and you need a concrete framework to do it.
You're curious about the strategic thinking behind category winners like OpenAI, and want to apply that logic to your own work.

Maybe not for you if...

You're looking for motivational startup pep talks or feel-good entrepreneurship stories instead of practical tools.
You work in a mature industry where incremental improvement matters more than category creation.
You prefer case studies over frameworks, or narrative over actionable process.

About this book

This book presents concepts, tools, and playbooks for discovering, defining, and establishing new market categories. The most valuable companies often create and win new categories—from the Zamboni company to OpenAI—through the discipline of strategic category design. Kevin Maney, who introduced category design in the bestseller Play Bigger, teams with Mike Damphousse, an experienced CEO, investor, and marketing executive, to share insights developed over the past decade. Their advisory firm has worked on strategic category design projects with more than fifty companies and conducted workshops for hundreds more at incubators and VC portfolio gatherings. The book reveals the processes and principles they rely on, presented clearly so entrepreneurs and leadership teams can apply them to their own category creation efforts.

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Price History

Kindle price over time. Green zones = periods when the book was free.

$14.99 – $14.99

Currently on sale at $2.99 — 80% off peak. Price has dropped 1 time over the last 12 months.

Sales Rank

Amazon sales rank: lower number = better selling book. #1 is the bestseller.

Currently around #56K in the Kindle store — a steady mid-list seller.

Rating & Reviews

Purple line = star rating over time. Blue area = total review count growth.

Currently 4.8★ from 14 reviews

Gaining approximately 2 new reviews per month. Rating has dipped slightly from 4.9 to 4.8.

Sale Prediction

Actual Predicted

This book is currently discounted at $2.99. It typically returns to around $14.99.

Prices shown in USD from Amazon US. We continuously pull new data to improve tracking. If dates look old, it usually means there has been no significant change since the last data point.