The Science of Fear: How the Culture of Fear Manipulates Your Brain

The Science of Fear: How the Culture of Fear Manipulates Your Brain

by Daniel Gardner

4.3 (247)

4.3 stars from 247 reviews

351 pages~5.9 hr readPublished by PlumePublished 2008-01-01

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Fans of these authors will like this...

  • Dan Ariely
  • Nassim Nicholas Taleb
  • Malcolm Gladwell

Fans of these books will like this...

  • Thinking, Fast and Slow
  • Predictably Irrational
  • The Black Swan

Perfect for you if...

  • You want to understand why you worry about statistically impossible things whilst ignoring genuine risks in your life.
  • You're interested in how media, politicians, and corporations weaponise fear to manipulate your decisions.
  • You like popular science that explains cognitive biases without the jargon or the condescension.

Maybe not for you if...

  • You're looking for a how-to guide on managing anxiety or phobias. This is analysis, not therapy.
  • You prefer stories and narrative over research findings and expert interviews.
  • You're not interested in questioning your own thinking patterns or the systems that shape them.

About this book

The Science of Fear examines why people experience intense anxiety despite living in historically safe and healthy times. Daniel Gardner explores how brain science explains irrational fear, drawing on research from risk-science pioneer Paul Slovic and other experts to show how humans miscalculate risks based on evolutionary psychology. Gardner demonstrates how gut reactions and cognitive biases lead people astray when assessing danger, from terrorism to economic collapse to public health threats. The book reveals how these misunderstandings of risk are exploited through media coverage and political messaging. By understanding the mechanisms behind irrational fear, readers can better recognize manipulation and make clearer decisions about genuine versus perceived threats.

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Free$7.50$14.99Mar '20Apr '23Sep '24Feb '26
$4.99$14.99

Currently on sale at $1.99 — 87% off peak. Price has dropped 15 times over the last 6 years. Goes on sale roughly every 156 days. Typically stays discounted for 133 days.

Sales Rank

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#27,927#520,750#1,013,572May '18Nov '23Oct '25Jul '26

Currently around #28K in the Kindle store — a steady mid-list seller.

Rating & Reviews

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3.5★4.3★5.0★May '23Jan '24Dec '25May '26RatingReviews

Currently 4.3★ from 247 reviews

Gaining approximately 1 new review per month. Rating has dipped slightly from 4.4 to 4.3.

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Free$7.50$14.99Mar '20Apr '23Sep '24Feb '26PredictedJul '26

Actual Predicted

This book is currently discounted at $1.99. It typically returns to around $14.99.

Prices shown in USD from Amazon US. We continuously pull new data to improve tracking. If dates look old, it usually means there has been no significant change since the last data point.

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Daniel Gardner

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