This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

From Seth Godin, author of This is Marketing, comes a guide to strategic thinking in a complex, changing world. The book presents practical advice through a series of reflections and observations designed to reshape how you approach problems, make decisions, and create change. Godin emphasizes that strategy requires making choices—often saying no to things you could do but won't. Rather than repeating yesterday's approaches, effective strategy involves finding people who already want to go where you'd like to take them, and identifying your smallest viable audience to create work they can't ignore. The book offers perspectives on understanding and influencing the systems shaping our world, prioritizing long-term thinking over instant gratification, and making purposeful choices that shape a better future. Rather than step-by-step formulas, Godin provides a new way of seeing and thinking about the challenges you face. This book is for leaders seeking deeper impact, entrepreneurs tired of conventional business advice, change-makers pursuing lasting transformation in their career and community, and anyone feeling stuck in outdated systems and looking for a fresh perspective.