Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

Stories That Stick outlines a framework for taking control of your organization's narrative through business storytelling. Kindra Hall, a professional storyteller and nationally-known speaker, identifies four distinct stories that can differentiate and elevate your business: The Value Story convinces customers of your product's necessity. The Founder Story persuades investors and customers that your organization merits investment. The Purpose Story aligns and inspires employees. The Customer Story enables users to share their authentic experiences. Hall argues that effective storytelling is an accessible skill anyone can develop. Using case studies, company profiles, anecdotes, and original research, she presents storytelling as an underutilized capability that distinguishes successful businesses from others. The book provides specific, actionable steps for identifying, crafting, and using the stories your organization already possesses but may not be telling.