That's What Fashion Is: Lessons and Stories from My Nonstop, Mostly Glamorous Life in Style

Joe Zee, Editor in Chief of Yahoo Style and former creative director of ELLE magazine, shares behind-the-scenes stories from his career in fashion. The book includes never-before-seen color photographs from his personal collection. Zee recounts his experiences styling shoots for Vanity Fair's "Hollywood" issue with photographer Annie Leibovitz, appearing on MTV's reality show The City, working with celebrities at ELLE, and reporting from red carpets. He describes how the fashion industry operates, including both failures and successes. The book addresses practical questions: how to execute a full magazine spread in Paris within 24 hours, how to handle urgent styling emergencies like dressing a celebrity on Oscar day, and how magazines achieve polished celebrity photographs. Alongside these first-person accounts, Zee offers practical advice for readers on topics including what to wear on a first day of work, taking effective selfies, and dressing well at any age. The book presents fashion industry knowledge and techniques previously available only to fashion professionals.