The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism

The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism

by Olivia Fox Cabane

4.5 (3,943)

4.5 stars from 3,943 reviews. Top 61% of Nonfiction books we track.

272 pages~4.5 hr readPublished by Penguin Putnam IncPublished 2012-01-01

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Last checked: Jun 8, 2026

Price history: $1.99 $14.99

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Fans of these authors will like this...

  • Robert Cialdini
  • Cal Newport
  • Malcolm Gladwell

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Perfect for you if...

  • You're in sales, leadership, or public speaking and want concrete techniques rather than vague personality advice.
  • You're skeptical of self-help fluff and prefer research-backed methods you can actually test on people you meet.
  • You've always wondered why some people command a room and want the neurological explanation plus the toolkit.

Maybe not for you if...

  • You're looking for a quick fix to suddenly become magnetic without understanding the mechanics underneath.
  • You prefer narrative-driven self-help with inspiring stories over the science and specific techniques.
  • You're uncomfortable with the idea that charisma involves calculated presentation and would rather believe it's purely innate.

About this book

Olivia Fox Cabane explores whether charisma can be taught. Recent scientific research has isolated the components of charisma through controlled laboratory experiments, demonstrating that charisma levels can be systematically increased or decreased. This book draws on findings from multiple scientific disciplines to explain what charisma is and how it functions. The book combines personal stories, scientific research, and practical techniques that readers can apply in their daily interactions. Cabane examines what charisma actually is, how it can be learned, what side effects may occur, and how to manage them. The approach treats charisma as an applied science rather than an innate or mysterious quality.

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Price History

Kindle price over time. Green zones = periods when the book was free.

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Free$7.50$14.99Mar '20Jun '22Mar '24Jun '26
$1.99$14.99

Currently on sale at $1.99 — 87% off peak. Price has dropped 15 times over the last 6 years. Goes on sale roughly every 148 days. Typically stays discounted for 50 days.

Sales Rank

Amazon sales rank: lower number = better selling book. #1 is the bestseller.

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#2,488#63,543#124,598Apr '18Jan '23Apr '25May '26

Currently around #39K in the Kindle store — a steady mid-list seller. Climbing the charts — 42% improvement recently.

Rating & Reviews

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4.0★4.5★5.0★May '23Feb '24Nov '24Jun '26RatingReviews

Currently 4.5★ from 3,943 reviews

Gaining approximately 19 new reviews per month. Rating has remained stable at 4.5 over the tracking period.

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Free$7.50$14.99Mar '20Jun '22Mar '24Jun '26PredictedJun '26

Actual Predicted

This book is currently discounted at $1.99. It typically returns to around $14.99.

Prices shown in USD from Amazon US. We continuously pull new data to improve tracking. If dates look old, it usually means there has been no significant change since the last data point.

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Olivia Fox Cabane

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