The Unthinkable (Revised and Updated): Who Survives When Disaster Strikes--and Why

The Unthinkable (Revised and Updated): Who Survives When Disaster Strikes--and Why

by Amanda Ripley

4.6 (1,943)

4.6 stars from 1,943 reviews. Top 81% of Nonfiction books we track.

266 pages~4.4 hr readPublished by CrownPublished 2008-01-01

$12.99Near peak price

Last checked: May 26, 2026

Price history: $1.99 $14.99

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Fans of these authors will like this...

  • Malcolm Gladwell
  • Daniel Goleman
  • Chip Heath

Fans of these books will like this...

  • Thinking, Fast and Slow
  • The Gift of Fear
  • Blink

Perfect for you if...

  • You want practical knowledge about how your brain behaves under extreme stress, not abstract psychology.
  • You live in a disaster-prone area and want to understand what actually happens in emergencies (not Hollywood versions).
  • You're curious about human behaviour in crisis and prefer real stories from the Mont Blanc explosion to 9/11 survivors over armchair theorising.

Maybe not for you if...

  • You're looking for a step-by-step survival guide with checklists and tactical instructions.
  • You find detailed accounts of disasters triggering or distressing.
  • You prefer lighter non-fiction that doesn't explore difficult human psychology.

About this book

This book examines how people respond to danger and what determines survival outcomes during disasters. Nine out of ten Americans live in areas at risk of earthquakes, hurricanes, tornadoes, terrorism, or other disasters, and many will face split-second survival decisions. Amanda Ripley, an award-winning journalist, investigates human responses to major historical disasters, including the 1917 Mont Blanc munitions ship explosion and the evacuation of 15,000 people from the World Trade Center on September 11, 2001. She consults brain scientists, trauma psychologists, and disaster experts to understand the science behind these events. Ripley also participates in realistic simulations of plane crashes and fires, and has her brain examined by military researchers. The book explores how crowds behave during emergencies, how fear circuits function in the brain, and why some evolutionary responses prove inadequate in modern disasters. Ripley concludes that the brain has greater capacity for survival than commonly assumed, particularly with preparation and understanding.

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Price History

Kindle price over time. Green zones = periods when the book was free.

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Free$7.50$14.99Mar '20Jul '22Nov '23May '26
$1.99$14.99

Price has dropped 15 times over the last 6 years. Goes on sale roughly every 136 days. Typically stays discounted for 6 days.

Sales Rank

Amazon sales rank: lower number = better selling book. #1 is the bestseller.

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#2,203#130,120#258,036Apr '18Jun '23Aug '25May '26

Currently #4,384 in the Kindle store — a top-10K bestseller.

Rating & Reviews

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4.0★4.5★5.0★Jun '23Jan '24Sep '24Mar '26RatingReviews

Currently 4.6★ from 1,943 reviews

Gaining approximately 10 new reviews per month. Rating has remained stable at 4.6 over the tracking period.

Sale Prediction

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Free$7.50$14.99Mar '20Jul '22Nov '23May '26PredictedMay '26

Actual Predicted

This book goes on sale roughly every 136 days. Next drop estimated in about 18 weeks. Typical discount: 87% off.

Prices shown in USD from Amazon US. We continuously pull new data to improve tracking. If dates look old, it usually means there has been no significant change since the last data point.

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Amanda Ripley

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