BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company

BE 2.0 is an updated version of Beyond Entrepreneurship, the classic business book Jim Collins co-authored with his mentor Bill Lazier. Originally published nine years before Good to Great, Beyond Entrepreneurship addressed how to build a company that survives its early stages and thrives over decades. The book influenced early technology pioneers in Silicon Valley and has remained a resource for entrepreneurs seeking business strategies. BE 2.0 honors Lazier, who died in 2005, and reexamines the original text through Collins' 2020 perspective. The new edition includes the original Beyond Entrepreneurship text along with four new chapters and fifteen new essays. Collins integrates key concepts from his thirty years of research into a framework called The Map, creating a unified vision of company creation for both his existing readers and new audiences.